By Austin B. Hahn
What role does competent communication play in helping alleviate outright prejudice and discrimination?
The competent communicator acknowledges that negative feelings may arise when interacting with people from another culture, but he or she minimizes them by understanding the values that pertain to that culture. This helps to eliminate the need to stereotype and simplify a cultural group. By doing so, the competent communicator is aware that not every member will be “typical” of that culture and that each individual has their own identity.